According to Gary Jupiter, owner of both the downtown Courtyard by Marriott and Hampton Inn, hotels are already booked at about 75% capacity for almost every SEC game weekend and he expects reservations to grow to at least 80% by the end of August.

Source: https://www.businessreport.com/business/lsu-football-season-cant-come-soon-enough-for-baton-rouge-hospitality-industry

More recently, the pandemic caused a slowdown in travel from China at a time when the city was looking at tourism as a way to generate revenue — including a Courtyard by Marriott hotel that opened in 2021 across from Atlantic Times Square.

Source: https://www.latimes.com/california/story/2023-01-22/lunar-new-year-mass-shooting-a-grim-moment-in-monterey-park